How to Get the Best Email Open and Click Rates

How to Get the Best Email Open and Click Rates Sending an email newsletter is an art which will never be easy to perfect there are so many factors which act against the senders. Heres an infographic by GetResponse spelling out how to get the best open rates for emails and the best times to send them. Takeaways: 23.63% of all email opens occur within the first hour of sending this decreases to 0.63% in the 24th hour. Be careful when you send the email though e-mails sent in the afternoon have a better chance of being noticed, opened and clicked due to 38.7% of messages being sent between 6am and 12 noon. Most emails are clicked on at 8 and 9am and 3 and 8pm, and opened at 8 and 9am and 3 and 4pm. The best time to send emails is when users are reviewing their inboxes i.e. morning and early afternoon. The timing of emails needs to be changed when sending to different time zones to optimise opening. RELATED: What is an Appropriate Email Greeting? Image: Shutterstock